Heather Dickie is the wearer of many hats. She stepped out of school (1979) with a portfolio of illustration and design. Learned quickly what school didn’t teach – like the basic difference between cmyk and rgb – really. Learned who to call and what to ask to get the answers she didn’t have. Donned the print production hat and learned how to translate the creative into formats that could be reproduced in print, multimedia and film. Then the art director’s hat and had fun working with a photographer, staging a food photoshoot for a new recipe book. Then the marketing messaging hat. It’s great to be creative, but is the message clear? Which led to the creative director’s hat and learning how to listen and interpret. This may be her favorite role. This is where she works with her team to decipher the message using the right channels for the best results.