Santa Fe MPO Case Study

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Project Description

Metropolitan Transportation Plan and Public Participation Plan Update

The purpose of the Santa Fe Metropolitan Planning Organization is to create a forum for transportation decision making in the metropolitan planning area.

Our team led the outreach efforts for the development and update of the MPO’s Metropolitan Transportation Plan and the Public Participation Plan Update. Initiatives included the identification of and coordination with potentially underserved and culturally diverse areas to ensure that appropriate individuals were brought to the table via focus groups, surveys and a public open house.

Project Details

  • Scope of WorkIntegrated Marketing Communications Planning • Project Management • Market and Audience Research • Marketing Strategy • Strategic Communications • Stakeholder Engagement • Public Engagement and Input • Focus Group Management • Survey Development and Analysis • Creative Direction • • Brand Marketing • Digital Marketing • Event Planning • Advertising • Copywriting • Graphic Design
  • ClientSanta Fe Metropolitan Planning Organization
  • CollaboratorsPIA