Brands. Branding. The culture of a business. The personality of a business. What the heck does it all mean?

Bottom line: everyone in your business should be on the same page. From the top to the not-at-the-top, what you say and how you represent your business should feel like you’re all coming from the same place. This creates confidence with your customers, clients, partners, vendors, the media.

Then, yes, consistency in your communications – the message, the visuals – establishes and preserves your brand.